International Conference on Agricultural Marketing

"Improving Access of Smallholders/ Farmers in Modern and Globalized Market"

Picture 1. The Keynote Speakers

As a part of the agribusiness system, marketing of food and agricultural products in recognized an important process dealing with handling and distributing the products from farms to forks.

However, the success of marketing is often heavily dependent upon the economic scale and availability of suitable finance. Not surprisingly, small stakeholders often face difficulties to get “right price” in marketing their products as they do not have a proper access to bring their product to the “right place” or their perspective customer.

Especially nowadays when the structure and governance of agri-food markets are changing rapidly, the smallholders are often left behind and marginalized. Stricter standards in term of product quality and market requirements such as supply reliability and scale of delivery bring about new challenges for agri-food producers, particularly for small farmers in developing countries. These daunting challenges have inspired us to set up this event.

Held in 25-26 June 2012, by Jember University Agribusiness Department of Agriculture Faculty; it was a collaboration event with La Trobe University Australia and Universiti Putra Malaysia. This event aims to improving access of smalholders or farmers in modern and globalized market. The keynote speakers of this event came from many university. They are Prof. Dr. Rudi Wibowo from Jember University, Prof. Dr. Mad Nasir Shamsudin and Prof. Dr. Zainal Abidin Mohamed from Universiti Putra Malaysia, Dr. Marthin Nanere from La Trobe University Australia, Ir. Benny Wicaksono, MM who served as Director of Bank Mega Syariah and Drs. M. Taufik Hidayat who served as Director of PT. Trans Artha Mulia.

The sub topics in this conference are various topics related to agribusiness marketing. Below are example of the scope area covered in this conference:

·           agribusiness supply chain management

·           agricultural economics

·           agricultural extensions strategies

·           agricultural marketing

·           agribusiness finance

·           business to business marketing

·           consumer behavior and preferences

·           environment and climate change issues

·           food security and self-sufficiency

·           macroeconomic analysis

·           market intelligence

·           natural resources management

·           price, production and microeconomic analysis

·           product development and market study

·           post-harvest and logistic system

·           trade policies

·           technopreneurship and emerging bio-industries

·           value chain analysis

As a part of the agribusiness system, marketing of food and agricultural products is recognized an important process dealing with handling and distributing the products from farms to forks. Various activities are involved in doing this, such as production planning, growing and harvesting, grading, packing, transport, storage, agro-and food processing, distribution, and sale. These activities are dynamic; they are competitive and involve continuous change and improvement. Marketing activities cannot take place unless there are information exchanges. The success of marketing is also often heavily dependent upon the economies of scale and availability of suitable finance. Not surprisingly, small holders often face difficulties to get ‘right price’ in marketing their products as they do not have a proper access to bring their product to the ‘right place’ or their prospective customers.

Especially nowadays when the structure and governance of agri-food markets are changing rapidly, the smallholders are often left behind and marginalized. Trade liberalization policies in domestic and international markets are key drivers of these changes that lead to globalizing food chains. Stricter standards in term of product quality and market requirements such as supply reliability and scale of delivery bring about new challenges for agri-food producers, particularly for small farmers in developing countries.

One of the contribution paper from Panca Marga University Lecturer (Sulis Dyah Candra SP.,MP.) in collaboration with Jember University Lecturer (Dr. rer. hort. Ketut Anom Wijaya) abstract are available with the title of: "PRECISE-FERTILIZATION AS AN ADDED VALUE FOR FARM PRODUCTS BY INCREASING GLOBAL AWARENESS ON HEALTH AND ENVIRONMENTAL EFFECTS" in this repository. 

Picture 2. The Attendants